49. What is the typical supermarket layout intended to do?
A) Arouse customers' appetite to buy flowers, fruit and vegetables.
B) Provide customers easy access to items they want to buy.
C) Induce customers to make more unplanned purchases.
D) Enable customers to have a more enjoyable shopping experience.
(本题出自2023年6月四级真题卷二)
答案&解析:
49.C)
【精析】推理判断题。定位段指出,典型的超市布局会在前面设有鲜花、水果和蔬菜,唤起我们的食欲。将牛奶、鸡蛋等其他日常基本商品都放置在最内侧,顾客需要穿过尽可能多的区域才能购买到必须要买的日用品,从而在途中受到诱惑,增加更多的非计划购买,故答案为C)。
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