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新概念英语第三册：Lesson 26
一、【Text】课文
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well.(暂不提供全部内容)
二、【New words and expressions】生词和短语
●influence v. 影响
●pride v. 骄傲
●taste n. 鉴赏力
●exert v. 施加
●subtle adj. 微妙的，难以捉摸的
●advertiser n. 做广告的人
●classify v. 分类
●magic adj. 有奇妙作用的
●sample n. 样品
●devise v. 设计，想出
●capture v. 吸引，赢得
●manufacturer n. 生产厂家，制造商
●wheelbarrow n. 独轮手推车
●boot n. (汽车尾部的)行李箱
●ingredient n. 配料
●crane n. 起重机
●anticipate v. 预期，预料
■influence v. 影响
have effect on
Eg.: Literature and art have great influence of people’s idelogy.
Don’t be influenced by bad examples.
under the influence of受…影响
Eg.: We are under the influnce of advertisements.
have influence over sb 有左右某人的能力
Eg.: A teacher has influence over his students.
exercise influence on sb's behalf 为某人而尽力
on sb's behalf 为某人的利益
Eg.: The boss exercises influence on his employee’s behalf.
区别：influence / affect
influence:通过劝说，行为，榜样来改变一个人的行为或思想，是潜移默化的影响力
affect: 对......产生不良影响
Eg.: The bad examples will affect a lot number of students .
influential adj.有影响力的
■pride v. 骄傲
pride vt. & n.
pride oneself on 为…感到骄傲、夸耀=take pride in / be proud of
不能用于进行时态或被动语态
Eg.:He prided himself on his driving skill.
pride n.
in the pride of 处于最佳状态(顶峰)
Eg: She is still young and in the pride of her beauty.
put one’s pride in one’s pocket:控制自尊心
■taste n. 鉴赏力
Eg.: She has excellent taste in dress.
have excellent taste in sth 在…上有极高的品位
a taste of 尝一口，尝一点
Eg: Oh,let me have a taste of your coffee.
in good taste: 文雅，得体
Eg: The beautiful girl is in good taste.
in bad taste: 庸俗，不得体
taste: 有什么的味道
to one's taste: 合某人的口味，称某人的心愿
Eg: He did what he wanted to do to his taste.
There is accounting for taste. 人各有所好。
He who has never tasted bitter knows not what is sweet.不知黄连苦怎知蜂蜜甜呢。
tastabel 可品尝的
tasteful 有鉴赏力的
tasteless 没有味道的，乏味的
taste blindness 味盲
taste maker 时尚的首创者
Eg.: Are you taste maker?
■exert v. 施加
exert sth on sb 对某人施加…(压力)
Eg.: His wife exerted a lot of pressure on him to change his job.
He likes to exert his authority on us.
exert oneself 努力，尽力
Eg.: He never exerted himself to study hard.
exert every effort 尽一切努力
exertion n.
■subtle adj. 微妙的，难以捉摸的
Eg.: Advertisements exert subtle influence on us.
subtle 敏感的，敏锐的
Eg.: He is a subtle observer.
subtly adv.微妙地，敏锐地
subtleness==subtlety
■advertiser n. 做广告的人
advertise: 做广告
advertisement 广告
■classify v. 分类
Eg.: The books have been classified according to subjects.
classification n.
classified adj. 分类的，机密的
classifiable adj. 可分类的
classifier n. 分类者
■magic adj. 有奇妙作用的
■sample n. 样品
■devise v. 设计，想出
■capture v. 吸引，赢得
Eg.: His wonderful performance captured my attention.
capture 捕获，俘获
Eg.: The police captured the two thieves.
■manufacturer n. 生产厂家，制造商
■wheelbarrow n. 独轮手推车
■boot n. (汽车尾部的)行李箱
■ingredient n. 配料
■crane n. 起重机
■anticipate v. 预期，预料
anticipate / except
anticipate : 预料到
Eg.: Our attack failed because the enemy anticipated.
anticipate:期待，指望，预料
Eg.:We anticipated the enemy would try to cross the river, so we decided to destory the bridge.
except: 期待，希望某事发生(不能表示“预料到”这一含义);期待，指望，anticipate==except
Eg.: I am not expecting any trouble.
We are anticipating ( excepting ) a large crowd of people at tonight’s meeting.
He is the man who is always anticipating trouble.
anticipate:注重强调的内容以高兴和恐惧的心情，期待所想之事或预料之事的发生
Eg.: The students are anticipating a wonderful vocation.