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旁白：现在听一节心理学课上的部分内容。

Narrator: Now listen to part of a lecture in a psychology class.

The professor is discussing advertising strategies.

各种各样的策略被用来说服人们购买产品。

various strategies are used to persuade people to buy products.

广告商通常会试图让我们相信产品能完美地满足我们的需求或欲望，

advertisers will often try to make us believe that a product will meet our needs or desires perfectly,

他们使用的策略可能是微妙的、友好的说服方式，有时很难被认出来。

The strategies they use can be subtle, friendly forms of persuasion that are sometimes hard to recognize.

研究表明，反复接触信息，即使是毫无意义或不真实的东西，

Research shows that repeated exposure to a message, even something meaningless or untrue,

这足以让人们接受它，或者以积极的态度看待它。

is enough to make people accept it or see it in a positive light.

哦，你们都看过电视上的汽车广告，就像一遍又一遍地提到它宽敞的汽车。

Oh, you've all seen the car commercials on TV, like the one that refers to its roomy cars over and over again.

这个人在开车，他不停地停下来去接不同的人。

This guy is driving around and he keeps stopping to pick up different people.

每一次，叙述者都说“有足够的空间给朋友，

And each time, the narrator says "plenty of room for friends,

在广告中，同样的信息重复了几次。

The same message is repeated several times in the course of the commercial.

but you get the sense that it‘s pretty spacious.

你可能会认为，观众会得出一个合乎逻辑的结论：这个口号歪曲了产品。

You'd think that the viewer would reach the logical conclusion that the slogan misrepresents the product.

相反，通常情况下，当“足够多的空间”被重复的时候，

Instead, what usually happens is that when the statement "plenty of room" is repeated often enough,

他们使用的另一种策略是让名人为产品做广告。

Another strategy they use is to get a celebrity to advertise a product.

事实证明，我们更有可能接受一个名人的广告声明，

It turns out that we are more likely to accept an advertising claim made by somebody famous,

我们钦佩的人，并找到吸引人的地方。

我们倾向于认为他们是值得信赖的，

所以你可能看到有一个汽车广告，上面有一个著名的赛车手。

so you might have a car commercial that features a well-known race car driver.

现在它可能不是一辆非常快的车。

它甚至可以是一种低性能的廉价车。

It could even be an inexpensive vehicle with a low performance rating.

但是如果一个受欢迎的赛车手驾驶着它说

But if a popular race car driver is shown driving it and saying

然后人们会相信这辆车的速度令人印象深刻。

then people will believe the car is impressive for its speed.

<img src="/upload/ti/2426000-2427000/2426857/197f21cc453641d987293659a49b846f.jpg">
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Using the examples from the talk, explain how persuasive strategies are used in advertising. &nbsp;
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