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旁白：听一节商务课上的内容。

Narrator: Listen to part of a lecture in a Business class.

教授：如果消费者必须在两种产品之间做出选择，

Professor: If a consumer has to choose between two products,

假设某人，一个购买者，在两个价格相同的产品中选择。好吧？

Assume that someone, a purchaser, is choosing between two products that cost the same. OK?

如果人们在两个价格相同的产品之间有选择，

If people have a choice between two identically priced products,

当然，他们选择的是他们认为的质量更高的产品。

They choose the one they think is of higher quality, of course.

但是，对于一个产品来说，高质量的产品意味着什么呢？

But what does it mean for a product to be a high quality product?

好吧，商业分析师通常谈到两大质量因素。

Well, business analysts usually speak of two major factors of quality.

一种产品是可靠的，如果它按照我们预期的方式工作，

Well, a product is reliable if it works the way we expect it to work,

如果它能不需要修理就使用相当长的一段时间。

if it can go a reasonable amount of time without needing repairs.

例如，如果一个产品，一辆汽车，

它不像它应该的那样工作，而且很快就需要修理，

doesn't work the way it should and needs repairs too soon,

所以产品的可靠性基本上意味着没有那些你不想遇到的缺陷或问题。

So product reliability means basically the absence of defects or problems that you weren't expecting.

过去，当人们想到产品质量时，

It used to be that when people thought about product quality,

只是现在的制造标准如此之高……我们将以汽车为例。

It's just that manufacturing standards are now so high that... we'll take cars for example.

but it's not going to be the deciding factor.

所以如果可靠性不再是决定性因素，

So if reliability isn't the deciding factor anymore,

这些东西不是一个产品必要的，

the things a product has that aren't really necessary,

但这让它更容易使用或者让它变得更酷。

but that make it easier to use or that make it cool.

例如，如今的新车都有电动窗之类的特性，

For example, new cars today are loaded with features like electric windows,

sunroofs, air conditioning, stereos and so forth.

现在当人们在比较产品的时候，

When people are comparing products today,

他们关注的是功能，因为可靠性几乎整体上一样。

they look at features because reliability is pretty much equal across the board.

这就是为什么制造商在他们的产品中包含了如此多的特性。

And that's why manufacturers include so many features in their products.

<img src="/upload/ti/2426000-2427000/2426873/79dcc8a96d7344c1afcfe51e57a8ee0e.jpg"> &nbsp;
 Using points and examples from the lecture, explain the two major factors of product quality and how their role in consumer decision making has changed. &nbsp;&nbsp;&nbsp;
 
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