『新东方在线托福口语』为托福考生准备了ETS托福TPO/Official 18 Task 4口语练习：<img src="/upload/ti/2427000-2428000/2427101/2e9c689382194001a156768cbc03b7c5.jpg">
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 U原文题目答案解析，TPO/Official 18 Task 4口语原文范文音频翻译。

托福TPO/Official 18 Task 4口语原文独立/综合口语题目答案解析-范文音频翻译-新东方托福官方网校手机版

旁白：来听商务课讲座上的部分内容。

Narrator: Listen to part of a lecture in a Business class.

教授：那些有可能购买公司产品的人被称为目标客户。

Professor: People who are likely to buy a company's products are called target customers.

这些目标客户影响着公司的营销策略。

And these target customers influence a company's marketing strategy.

In order to develop a marketing strategy,

一家公司将研究目标客户的某些特征，以决定何时何地做广告，

a company will look at certain characteristics of the target customers to decide when and where to advertise,

这样他们就能最有效地接触到目标客户。

so that they'll reach the target customers most effectively.

今天我想和你们谈谈关于目标客户的以下两个特点可以影响营销策略，

I'd like to talk to you today about two characteristics of target customers that can influence marketing strategy,

也就是具体指目标客户的年龄和地理位置。

specifically age and geographic location of the target customers.

Who are its target customers? Kids, right?

因此，如果公司想要确保其电视广告能达到目标客户，

So if the company wants to make sure its television advertising reaches its target customers,

它就会在孩子们看电视的时候做广告，

it'd want to advertise during times when kids are actually watching television,

比如在儿童电视节目的时间中。

这样就可以确保孩子们看到广告。

That way it can make sure that kids see the advertisements.

这样的话，公司就会驱使这个年龄段的人去买玩具车，

And that way, the company would get people in that age group to go buy toy cars,

or to ask their parents to buy them at least.

另一个需要考虑的重要特征是地理位置，

Now another important characteristic to consider is geographic location,

也就是公司的目标客户所在的地方。

places where the company's target customers live.

它的目标客户是那些在海洋或湖泊附近拥有房屋的人，他们可以在那里使用船只。

Its target customers are people who own homes near oceans or lakes, places where they can use boats.

毕竟，不住在水附近的人要船没什么用。

After all, people who don't live near water don't have much use for boats.

因此，在靠近海洋或湖泊的城市和城镇，在路边或电视上放置广告，

So by placing advertisements on signs along the road or on television in cities and towns that are near oceans or lakes,

该公司更有可能为其船只找到目标客户，

the company would be more likely to reach the target customers for its boats,

<img src="/upload/ti/2427000-2428000/2427101/2e9c689382194001a156768cbc03b7c5.jpg">
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 Using points and examples from the lecture, explain how the characteristics of target customers influence marketing strategy for products.&nbsp;
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