Social Learning
 

One way people learn is by watching the behavior of others. Sometimes called social learning, this type of learning involves the process of learning to copy---or not copy---the action of another. By observing the results, or consequences, of another’s behavior, people tend to imitate the behavior of another when they see that it leads to a desirable consequence---hoping to repeat it for themselves. Of course, the opposite is also true---people tend to avoid imitating the behavior of another when they see it result in an undesirable consequence.