『新东方在线托福口语』为托福考生准备了ETS托福TPO/Official 20 Task 3口语练习：Franchising &nbsp;
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旁白：现在听一讲商业管理课程中关于这个话题的部分内容。

Narrator: Now listen to part of a lecture on this topic in a Business Management class.

教授：好的，我们一直在讨论创业。

Professor: Okay, so we've been talking about starting a business.

Let's say I want to open up a pizza restaurant.

好吧，我知道让一个新企业成功是多么的困难，

Well, I know how tough it is to make a new business succeed,

我想要一个确定的东西，所以我联系了一家大公司，这家公司拥有连锁的披萨店。

and I want a sure thing, so I contact a big company that owns a chain of pizza places.

我付钱来让我的餐厅叫披萨镇，并出售披萨镇独一无二的披萨。

and I pay for the rights to call my restaurant Pizza Town and to sell Pizza Town's special one-of-a-kind pizza.

既然大家都听说过披萨镇，它很受欢迎，

Now since everyone's heard of Pizza Town, it's really popular,

我不需要担心人们是否会想吃我的披萨。

I don't have to worry about whether people will want to eat my pizza or not.

我已经知道这个披萨会卖得很好，因为它是众所周知的，

I already know this pizza will sell well because it's a known thing,

这意味着我的生意有更大的机会成功。

and that means that there's a better chance my business will succeed.

现在，作为可以叫我的餐馆披萨镇的代价，

Now, in exchange for being able to call my restaurant Pizza Town,

我必须同意以披萨镇的方式经营业务，而披萨镇培训我这样做。

I have to agree to run the business the Pizza-Town way, and Pizza Town trains me to do this.

如何让我的披萨尝起来像披萨镇披萨，

how to make my pizzas tastes like Pizza Town pizzas,

如何做广告，甚至是如何让我的店看起来像一个披萨镇餐厅。

how to advertise, even how to make my store look like a Pizza Town.

这意味着，在我经营业务的过程中，我没有太多的自由和选择，

Now this means that I don't have a lot of freedom or choice in the way I run my business,

但在很多方面，这对我来说很好。

but in a lot of ways, this is great for me.

毕竟，披萨镇的经营方式通常是有效的，他们能卖很多披萨。

After all, Pizza Town's way generally works, they sell a lot of pizza.

Franchising &nbsp;
Many popular and well-known business chains, such as fast food restaurants, use a practice known as franchising. In franchising, someone who wants to open a store or a restaurant pays an established company for the right to use the company’s name and sell the company’s products. Selling an established, in-demand product that has immediate name recognition benefits the new business by reducing the risk that the business will fail. In exchange, the new business agrees to follow all of the standard practices of the company with the name it wants to use.&nbsp;&nbsp;
 
<img src="/upload/ti/2427000-2428000/2427111/a431d3a214a64d7d9dc9eb4460a7b686.jpg">
 &nbsp;
 Using the example given by the professor, explain how franchising works.
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