Cultural Lag

Technological change occurs very rapidly in modern society-sometimes more rapidly than many people are prepared for. As a result, when new technology emerges, people may struggle for a time to adapt to it. This period of transition, when people are adjusting to technological change, is known as cultural lag. At first, people are not accustomed to the new technology and may not understand it, they may therefore have a negative attitude toward it. Over time, however, their attitudes change, and they successfully incorporate the new technology into their daily lives.