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旁白：来听财务课上讲座的一部分。

Narrator: Listen to part of a lecture in a Business class.

教授：好的，当然企业想要尽可能多地销售他们的产品。

Professor: OK. So, of course businesses want to sell as many of their products as possible.

通常情况下，企业主要销售一种产品。

Often a business sells mostly one type of product.

但是这种产品的销售可能会停止增长，因为大多数潜在客户已经购买了它。

But sales of this product may stop increasing because most potential customers have already bought it.

在这种情况下，许多公司会尝试多样化，

In this situation, many companies will try to diversify,

开发新的或多样化的产品以增加销售。

to develop new or diverse products in order to increase sales.

有一些有效的方法可以让公司利用现有的资源进行多样化。

There are a couple of efficient ways that a company can diversify using some of their existing resources.

公司多元化的一种方式是使用现有的技术，

One way a company can diversify is to use an existing technology,

他们用已经拥有的技术来开发新产品。

technology that they already have to develop a new product.

如果一家公司已经拥有制造某种产品的机器和技术，

If a company already has the machines and technology to make a certain product,

有时，它可以有效地利用同样的技术制造出不同的产品。

sometimes it can efficiently use that same technology to make a different product.

例如，一家生产电视机的公司可能会开始生产电脑显示器，

For example, a company that makes televisions might start making computer monitors,

因为用于制造这两种产品的技术非常相似。

because the technology used to make these two products is very similar.

因此，该公司可以利用现有的技术资源来制造显示器。

So the company can use its existing technological resources to make the monitors.

但有了显示器，它就能接触到新客户。

But with the monitors, it can reach new customers.

People that wouldn't buy television screens,

就像那些需要为员工的电脑购买显示器的企业一样。

like businesses that need to buy monitors for their employees' computers.

公司实现多元化的另一种方式是，尝试通过新产品吸引现有客户，即客户基础。

Another way a company can diversify is to try to appeal to its existing customers, its customer base, with a new product.

公司最重要的资源之一是现有客户，

One of a company's most important resources is its existing customers,

这些客户可能还有其他需要，公司可以用不同的产品来满足。

and these customers might have other needs that the company could fulfill with a different product.

举个例子，一个销售滑雪板的公司可能会有一个大型的客户群体，他们喜欢冬季运动，

For example, a company that sells skis might have a large customer base that enjoys winter sports,

比如在雪山上滑雪一样，他们可能会开始制作滑雪夹克。

like skiing down snowy mountains, so they might start making ski jackets.

购买滑雪板的顾客也需要在滑雪时穿暖和的滑雪夹克。

The same customers that buy skis would also need warm ski jackets to wear while their skiing.

他们可能更倾向于购买带有公司名称的夹克。

they might be more likely to buy the jackets with the company's name on them.

<img src="/upload/ti/2427000-2428000/2427061/c40b94be0e7b4f159eade720794e5700.jpg">
<br>&nbsp;&nbsp;Using points and examples from the lecture, explain two ways a company can diversify.
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