『新东方在线托福口语』为托福考生准备了ETS托福TPO/Official 40 Task 4口语练习：<img src="/upload/image/1516850451404.jpg">
 &nbsp; 
 Using points and examples from the lectu原文题目答案解析，TPO/Official 40 Task 4口语原文范文音频翻译。

托福TPO/Official 40 Task 4口语原文独立/综合口语题目答案解析-范文音频翻译-新东方托福官方网校手机版

旁白：来听商务课讲座中的一部分。

Narrator: Listen to part of a lecture from a Business class.

教授：好的，一个好的销售人员需要知道如何有效地与客户沟通。

Professor: All right, so, um, a good salesperson needs to know how to talk to customers effectively.

有时，想要购买产品的顾客会有一些担忧，

Sometimes customers looking to buy products will raise concerns,

things that may be keeping them from buying the product.

销售人员有更大的机会销售他们的产品，

And salespeople stand a much better chance of selling their products,

如果他们能有效地解决这些问题。

if they can effectively address these concerns.

让我们来看看用来解决客户担忧的一些策略。

Let's look at a couple of strategies they use to address customers' concerns.

好的，现在有一个策略是指出产品的一些特别之处，

OK, now one strategy is to point out something special about the product,

这是一种可以超过顾客担忧的特质，比如一种特殊的功能。

something that outweighs the customers' concern, like a special feature.

比如说，一个顾客在电子产品商店里，

Like, say, a customer's in an electronics store,

一个销售人员给她展示了一台便携式笔记本电脑。

and a salesperson's showing her a portable laptop computer.

The customer expresses a concern, saying the computer's expensive.

但是销售人员可以提供信息，盖过顾客对价格的关注，

but the salesperson can provide information to outweigh the concern about the price,

by pointing out how fast the computer is,

它能在短时间内完成多少工作。

how much work it can get done in a short time.

这个特殊的功能可能会盖过客户的担忧。

This special feature may outweigh the customers' concern,

让她相信这是值得的，所以她更有可能买下它。

convince her that it's worth the price, so she's more likely to buy it.

另一个策略是展示产品的特性，

Now another strategy is to demonstrate something about the product,

在顾客面前当面使用该产品来回应他的担忧。

actually use the product in front of the customer in response to a concern.

Going back to the electronics store example,

假设客户对笔记本电脑是否足够便携感到担忧，

say the customer raises concerns about whether the laptop is portable enough,

看起来要打包和携带是很困难的。

that it looks like it would be difficult to pack up and carry.

销售人员解决这个问题，可以通过拔掉电源，

Well, the salesperson could address this concern by unplugging the computer,

就在顾客面前把它放在保护套里背到肩上。

putting it into its carrying case and slinging it over his shoulder, right in front of the customer.

也就是说，他可以证明携带是多么容易。

That is, he can demonstrate how easy it is to transport.

这一演示可能有助于消除顾客对购买电脑的担忧。

This demonstration may help eliminate the customers' concerns about buying the computer.

<img src="/upload/image/1516850451404.jpg">
 &nbsp; 
 Using points and examples from the lecture, explain two strategies salespeople use to address customer concerns.
 &nbsp;&nbsp;