『新东方在线托福口语』为托福考生准备了ETS托福TPO/Official 58 Task 4口语练习：<img src="/upload/ti/sardine/2598000-2599000/2598394/d6dd1bfa0e1246338c45f9ea27288446.png">&nbsp;
<p原文题目答案解析，TPO/Official 58 Task 4口语原文范文音频翻译。

托福TPO/Official 58 Task 4口语原文独立/综合口语题目答案解析-范文音频翻译-新东方托福官方网校手机版

旁白：听一段商科课程的节选。

Narrator: Listen to part of a lecture in a business class.

教授：好，最近我们一直在研究消费者究竟如何决定买哪种商品的。我们一起思考一下消费者做一个重大决定的时候，到底是什么感受。

Professor: So recently we've been looking at how consumers make decisions about which products to buy. Let's consider how consumers feel when making a big purchase.

当他们要买的东西价值不菲的时候，人们往往会觉得自己是在赌运气，花一大笔钱、买来一个他们不确定质量的产品。

When a product they're thinking about buying is something expensive, often people feel that they are taking a chance, spending a lot of money on something when they aren't really sure how good the product is.

所以，想降低这种不确定感，消费者会使用特定的策略帮助他们决定买一件商品。

So to reduce this feeling of risk, consumers use specific strategies to help them make purchasing decisions.

一种能降低不确定感的策略是在买商品之前，对它进行详细的调查、找到尽可能多的信息。

One strategy to reduce the feeling of risk is doing thorough research to find out as much information as possible about a product before buying it.

通过从不同渠道收集信息，消费者能对一个商品是否功能出众有个感觉。

By collecting information from many sources, the consumer gets a sense of whether a product is likely to perform well.

比如，想象这种情景：一个人想买个新电脑。但是决定买哪种电脑时，会感到很冒险，因为他们最终可能买到一个不好的电脑。

For example, imagine that someone wants a new computer. But deciding which computer to buy feels risky, because they could end up with a bad computer.

所以，通过花时间上网读专家对不同制造商的反馈、听取电脑用户的观点，这些消费者往往会更放心地决定哪种电脑最好。

So by taking time to read online reviews from experts about different manufacturers and listening to the opinions of many people who have computers, the individual will often feel safer making the decision about which computer is best.

另一种消费者用来降低不确定感的策略是坚持买一个牌子或一个公司的产品。

Another strategy consumers used to reduce the feeling of risk is staying loyal to one particular brand or company.

当消费者买了一个公司的产品，并且感觉还挺满意的时候，他们就会信任这个公司、且对从这家复购充满信心。

When consumers have purchased products from a company and have experienced satisfaction with those products, they will trust the company and feel confident buying from it again.

举个例子，比如说一家人从一个特定公司买了量新车，且这辆车性能不错、而且也耐开。

For example, let's say a family buys a new car from a particular company, and the car performs very well and lasts a long time.

呃，下次这家人再买车的时候，他们会决定还来同一家公司，因为他们相信还能从这里获得好的购物经历。

Well, the next time they go to buy a car, they'll decide to use that same company, because they trust that they'll have another positive experience.

<img src="/upload/ti/sardine/2598000-2599000/2598394/d6dd1bfa0e1246338c45f9ea27288446.png">&nbsp;
<p>Using points and examples from the lecture, explain two ways that consumers reduce the feeling of risk when making a purchase.</p>