『新东方在线托福口语』为托福考生准备了ETS托福TPO/Official 57 Task 4口语练习：<img src="/upload/ti/sardine/2598000-2599000/2598390/1585ee3e5f4b4557ab39181719315882.png">
<br>Usin原文题目答案解析，TPO/Official 57 Task 4口语原文范文音频翻译。

托福TPO/Official 57 Task 4口语原文独立/综合口语题目答案解析-范文音频翻译-新东方托福官方网校手机版

旁白：请听商科讲座中关于市场营销策略的一段讲解。

Narrator: Listen to part of a lecture about a marketing strategy in a business class.

教授：我们之前讲了商店用来增加商品销量，也就是多卖几件商品的几种策略。我现在想聊聊一种特定的策略，也就是所谓的“第二兴趣点”营销。

Professor: So, we’ve been talking about strategies stores use to increase sales of their merchandise… to sell more of their items. What I wanna talk about now is one particular strategy, which is using what’s called a second interest.

一家公司想卖一种商品，所以，如果你买了这种商品，他们就免费送你第二种商品，也就是次要利益。

A business wants to sell one product, so they offer a second product, or service—the second interest—for free if you buy the first one.

简单说，就是商家额外奖励买家一种他们也感兴趣的商品，来吸引买家买他们的产品。

Basically, the store gets customers to buy stuff by offering them something else that interests them as a bonus.

所以，第二兴趣点既能立时促进第一商品的买卖，也能用来保有客户、使他们愿意回头来买其他商品。

OK, so a second interest can lead to immediate sales of the first product, or it can be used to help retain customers … to keep them coming back to the store to buy additional merchandise.

我们先来看看这种策略如何促进立时买卖的。

So let’s see how a second interest helps immediate sales.

提供一个免费奖励能帮助说服那些举棋不定、不知道要不要下单的买家。

Offering a free bonus helps convince people who may be undecided about whether they wanna purchase an item.

比如，一个电脑商店可能通过搭售来实现这种策略。如果你买最新型号的电脑，你能免费领取一个电脑游戏。

So, for instance, a store that sells computers may use this strategy by offering a deal—if you buy their newest model of computer, you get a free video game you can play on the computer.

因为他们也对免费游戏感兴趣，那些不确定是否要买电脑的客户就更倾向于买。

The customer who isn’t quite sure whether they wanna buy the computer will be more likely to buy it because the free video game also interests them.

第二兴趣点还可能用来帮助企业保有用户、让他们未来做回头客来买你的产品，以期达到增加销量的目的。

Now, a second interest can also be used to increase sales by helping a business retain customers… keep them coming back, so they’ll continue to buy merchandise from you in the future.

举个例子，电脑店可以给客户定期提供免费电脑课。可能客户每月一次来店里上课。免费课吸引着客户回头，所以这个电脑店可以长久地维系跟客户的联系。

For instance, the computer store could offer free computer lessons to its customers on a regular basis. Maybe once a month, customers can come into the store for a lesson. Free lessons keep customers coming back in… so the store maintains contact with its customers.

因为客户横竖也总跟这个点来往，不管什么时候他们如果需要和电脑相关的产品，比如打印机或墨盒，他们更倾向于从这个商店买。

As a result, since they’re in the store often anyway, whenever they need something computer-related—like a printer or ink cartridge—they’re more likely to buy it from that store.

<img src="/upload/ti/sardine/2598000-2599000/2598390/1585ee3e5f4b4557ab39181719315882.png">
<br>Using the two examples from the talk, explain how a business can increase sales by creating a second interest.