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I think quite a few organisations do this these days, as they’ve realized that it is a good way to organise how company money might be spent – by getting opinions from employees or students. However, there are also organisations that specialize in creating surveys for other companies, and gathering public opinion in order to make decisions about business, developments in a city, and things like this. I also have noticed that hotels and luxury resorts often have questionnaires to get feedback from the guests about things they like and things that may need improvements. 

Yes, I think they are a good way to get a general idea of people’s opinions, most certainly, but we should also realise that these kind of things also have their drawbacks and some people don’t really complete surveys in a very serious manner, or think very carefully before giving answers – so they can also be misleading at times as well. There’s actually quite a skill in creating good surveys, and that’s why there are specialist companies dealing in this field. 

Some people are scared to give honest opinions, especially to bosses at work because they are worried they will cause offense or come across like they are complaining or moaning. I think a lot of people in my country like to be quite positive with their bosses and co-workers and they don’t want to cause trouble or be seen to create an atmosphere of complaint. I think this can be a very good personal quality, but at the same time it can have the drawback of making people keep quiet when they do have a valid point to make. 