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Part 2&3  An advertisement you don’t like答案及解析_雅思口语练习「新东方雅思官方网校」

There are a lot of advertisements I dislike. In fact, I’m really not a fan of adverts. I see them everywhere – in the streets, on the sides of buses, in the subway, and even in elevators in my office building. But the one advert that has become popular recently which I really dislike is one for a restaurant chain in my city. It’s quite a big restaurant chain – a hotpot franchise, actually – and it’s just a really awful advert. I think what annoys me about it is that it shows families and friends being absolutely delighted sitting around eating hotpot – which is fine, but it’s so cheesy, you know… it’s really corny and unrealistic and the acting is terrible. I think that’s what really bothers me, the acting is truly awful so instead of it making me attracted to the restaurant it makes me actually not want to go there at all. I’m not sure if any of my colleagues feel the same as I do about it. Every single morning as I’m going to work in the elevator I see it on those screens they have in there, and every time I cringe at the sight of it. I try not to watch it, ignore it, turn my back, but I can’t help it! It really winds me up. I think it’s because I am a person who doesn’t like things which are insincere or inauthentic, and I feel that this advert is just so fake and unrealistic (again, like I say, mainly because of the acting) that I simply have a massive aversion to it every time it comes on. So, yeah, I don’t mind some adverts if I think they’re at least a little bit sincere, but I absolutely detest things that come across as fake for the sake of attempting to convince people to buy something or spend their money on something. 

Social media is a game-changer in the advertising world. It's like having a direct line to millions of potential customers. Platforms like Wechat and TikTok let advertisers zero in on specific audiences with laser precision, thanks to all the data these platforms collect. This means ads can be super-tailored, making them more relevant and eye-catching. Plus, social media allows for interactive content like polls, stories, and live videos, which can really engage users. And let's not forget influencers—they can sway their followers' buying decisions with a single post!

Oh, absolutely. Advertising is all about convincing us that we need things we never even thought about before. They play on our emotions, desires, and even our fears, making us believe that a certain product will make our lives better, happier, or more glamorous. Whether it's the latest smartphone, a trendy outfit, or a new snack, ads are designed to make us want to buy. So the next time you feel the urge to purchase something on a whim, remember—it's probably the ad doing its job!

In today's digital world, online advertising generally wins hands down. While newspaper ads still have their place, especially for local businesses and older demographics, they can't compete with the reach and targeting capabilities of online ads. Online advertising allows businesses to reach a global audience, track engagement in real-time, and customize their messages for different groups of people. It's also more interactive—think clickable links, videos, and social media integration. Plus, with so many people spending hours on their phones and computers, digital ads just have more visibility and impact. However, the best choice can depend on who you're trying to reach and what you're selling.

For big companies, yes, it’s useful, because celebrities always stick in people’s minds. Also, when people see famous people indulging in something, enjoying something on TV or in an advert they automatically think that that thing must be worthwhile spending money on, or good quality or something like that. It’s a way of convincing people about the popularity and quality of something – to get a famous person to endorse it. I can see why companies use this technique, but, personally, I find it really fake and annoying.

All sorts of things are advertised today – from electronic goods, to medicines and insurance services, to restaurants, to clothing outlets – big brands of clothing and accessories. Also new developments like housing developments, malls, things like this. Basically, as you can imagine, anything is advertised really, but mainly brands that are famous, as these are the companies that can afford the high marketing costs involved in having such high profile adverts in public view. You see, advertising is really expensive, and it costs a fortune to have adverts in the subway and on billboards in the streets etc., so usually we see named brands, famous brands etc advertised more than anything else – you know, more than the smaller mom-and-pop businesses, for example.