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Part 2&3  A successful business person答案及解析_雅思口语练习「新东方雅思官方网校」

A business person I really admire is my auntie, actually. She started a small clothing company in our home city about twenty years ago. She had some connections with designers in France, and imported unique boutique garments and accessories. Initially she sold these items in a very tasteful shop, but as the internet became a popular way of doing business she started an online store. She gradually started to expand the product range that she sold, while maintaining a consistent company image and brand image. She really displayed a great head for business. I think one of the reasons she became quite successful in her small business was her capacity to adapt to the changing times and changing trends, both in the online shopping world, and in terms of the kinds of designs that she chose. She didn’t just sell anything she could sell – she chose the items very carefully and established herself as an exclusive boutique outlet. I admire her because I think she combined a good head for business, strategy and management, and a great passion for fashion and design. She wasn’t too greedy or attracted to selling anything just to make money. I haven’t seen my auntie since I left our home city, and I haven’t maintained that much contact with her, so I am not exactly sure what she’s doing now, but I guess she’s still running the business, both her physical shop in the city and her online store. I should get back in touch with her and see how she’s doing, actually! 

Family businesses are quite common in my country. They often have a strong sense of tradition and heritage, and they contribute significantly to the economy. These businesses can span various industries, from retail and manufacturing to agriculture and services.

The most important quality of an employee can vary depending on the specific job and workplace. However, adaptability and a willingness to learn and grow are generally highly regarded qualities. Employees who can embrace change, acquire new skills, and contribute to the organization's goals tend to be highly regarded by employers.

Working in a family business can have several advantages. Firstly, there is often a strong sense of shared values and commitment to the business's success among family members. This can lead to increased dedication and a long-term perspective. Secondly, family businesses often have a more personal and flexible approach to management, allowing for quicker decision-making and adaptability. Additionally, the passing down of knowledge and skills through generations can foster innovation and resilience.

Achieving business success without negatively affecting the environment can be challenging, but it is increasingly essential. Many companies are now focusing on sustainability practices, which can enhance their reputation, reduce costs, and attract environmentally-conscious consumers. Success without environmental harm often requires a commitment to eco-friendly practices, responsible sourcing, and ethical considerations in production and distribution.

Happy employees can indeed play a crucial role in running a company effectively. Contented workers are typically more motivated, engaged, and productive. They tend to collaborate better, offer creative solutions, and provide better customer service. Employee satisfaction can reduce turnover rates, recruitment costs, and training expenses. Overall, fostering a positive work environment and prioritizing employee well-being can contribute significantly to a company's success.