However, nothing stands still in this world.

然而，这个世界没有什么是一成不变的。

One company has come up with the slogan 'Take Your Home With You', and aims to provide clients with luxury serviced apartments.

有一家公司打出了“带着家旅行”的口号，致力于为顾客提供豪华的公寓型酒店。

Those in the business travel industry maintain that these serviced apartments dispense with all the unwanted and expensive hotel services that business travellers don't want, while maximising the facilities they do want.

那些商务旅行的游客称这些服务型公寓摈除了所有豪华酒店提供的商旅人士不需要的昂贵服务，同时最大化的提供了他们想要的设施。

For example, not only sleeping and living accommodation, but also a sleek modern kitchen that allows guests to cook and entertain if they wish, at no additional cost.

比如说，这些公寓不仅提供起居生活等基本设施，还有现代化的厨房能够让顾客享受做饭的乐趣，同时还没有额外的开支。

The attractions of such facilities are obvious and it'll be interesting to see whether the company manages to establish a trend all over the world and make a lasting impact on the luxury accommodation market.

这些设施的吸引力是很明显的，我很想看看这家公司是否能在全球范围内引领潮流，对奢侈酒店市场造成持久影响。

Now, finally I want to consider the psychology underpinning the traditional holiday hotel industry.

最后我们来探讨一下传统酒店行业运营背后的心理学。

As a hotelier, how do you go about attracting people to give up the security of their own home and entrust themselves to staying in a completely strange place and sleeping in an unfamiliar bed?

作为一名酒店运营者，你如何能够吸引人离开他们所熟悉的安全的家，而把自己交付给一个完全陌生的地方、睡在一张不熟悉的床上呢？

Firstly, hotels exploit people's need to escape the predictability of their everyday lives.

首先，酒店利用了人们希望暂时逃离重复的日常生活的渴望。

For a few days people can pretend they are free of responsibilities and can indulge themselves.

在这段时间里人们可以假装卸下所有责任，尽情放纵自己。

Secondly, there is something very powerful in our need to be pampered and looked after, it's almost as if we return to being a baby, when everything was done for us and we felt safe and secure.

其次，我们内心中都有一种强烈的被纵容、被照顾的需求。那种感觉就像回到了婴儿期一样，我们什么都不用操心，特别有安全感。

And not far removed from this is the pleasure in being spoilt and given little treats - like the miniscule bottles of shampoo and tiny bars of soap, the chocolate on your pillow at night - and we actually forget that we are paying for it all!

与此相似的，我们还很享受被宠坏、被款待的快乐，比如得到袖珍瓶的洗发香波、迷你香皂块、睡前枕边的巧克力等等。我们都忘了实际上是自己在为这些东西买单！

Next week, I'm going to look at eco-hotels, a fairly new phenomenon but increasingly popular ...

下周我们要说一说生态酒店，这是一个新兴的行业，但越来越受到关注……