TUTOR: Right, Jason and Karin, now I asked you to look at the case study for Box Telecom as part of your exam assessment.

导师：好的，杰森和卡琳，我现在想然你们看一下博克斯电讯的案例作为你们考试成绩的一部分。

It's interesting because they are in the middle of problems at the moment and I want you to track how they deal with them.

这个很有趣，因为他们目前正处在问题之中，我想让你们跟踪他们怎样处理这些问题。

Let's start with you, Karin. Having read through the case study, can you just summarise what the problems were that Box Telecom had to take on board?

卡琳，我们从你这里开始吧。在读过案例后，你能总结一下博克斯电讯需要解决的问题是什么吗？

KARIN: Um, yeah ... Well of course what first came to their attention was that, despite a new advertising campaign, they were suffering from falling sales - and this is something that had many causes.

卡琳：嗯，可以…… 那当然首先第一个受到他们关注的是，尽管他们有了新的广告竞争，但他们仍保守销售额下降的折磨——这一问题有很多原因。

On top of that immediate problem, what had also happened over the last two years was that, although they had invested in an expansion plan, they had to face up to increased competition.

除了这个直接的问题，在过去两年里发生的另一个事情是，尽管他们在扩张计划上注资，但他们必须要面对不断增加的竞争。

And, before they had a chance to get to grips with the effects of that, they were stalled by a strike and it was just when they were thinking about making a colossal investment in new machinery for their plants.

另外，在他们找到机会抓住这个的影响之前，罢工搁置了他们的工作。就在这个时候，他们本想在工厂的新机器上做一笔巨大的投资。

So they were really in trouble.

所以他们真的是遇到了困难。

TUTOR: Yes, I think that's fair.

导师：是的，我认为这是合理的。

And Jason, you contacted the company, didn't you?

杰森，你联系了公司，对不对？

What did the company define as the reasons for these problems?

公司对于这些问题的原因解释为什么？

JASON: Well, I think they've hit on the right things - it would be easy to say they had invested too heavily, or at the wrong time, but in fact the signs were good and what they were set back by was high interest rates.

杰森：那，我认为他们猜对了对策——说他们投资过多，或者时机不对可能很容易，但其实所有的迹象都表明是好的，他们被击退的原因是高利率。

At the same time, their longer-term problems, which were affecting their market share, were eventually credited to poor training - and having looked at the details in their last report I think that's right.

与此同时，影响他们市场份额的长期问题最终归罪于培训太少——在看过他们上一期报告的详细内容后，我觉得是对的。