SECTION 2

In this session in your training day we're going to look at some of the more specialised holidays we offer at BC Travel.

在培训日的这个部分，我们将会关注在BC旅行提供的专门的假期。

Now, the travel business is very competitive and it's important to be aware of how the market's changing and developing.

现在，旅游业务极具竞争力，因此重要的是要意识到市场的变化和发展。

In terms of age groups, the over-65s are an important market, and one that's increasing steadily year on year.

就年龄组而言，65岁以上是重要的市场。并且这一数字逐年稳步增长。

The fewest holidays are taken by the 31 to 42-year-olds, and that figure shows no sign of rising.

最少的假期是31至42岁，这个数字没有上升的迹象。

The biggest market at present is still the youngest group, the 16 to 30s, but this group's also seen the biggest drop over the last few years, whereas there's a noticeable growth in the number of holidays taken by the 55 to 64-year-olds.

目前最大的市场仍然是年龄最小的群体，即16至30岁，但该群体在过去几年中的跌幅也最大，而 55至64岁的人们度假的次数却有明显增长。

As far as the 43 to 54-year-olds are concerned, bookings there are steady, but I have to say we haven't seen the increase we expected.

就43至54岁的人而言，那里的预订量稳定，但我不得不说我们没有看到我们预期的增长。

One trend we're noticing with nearly all age groups is the growing popularity of holidays in which clients do some kind of specialised activity.

我们注意到几乎所有年龄段的一个趋势是，假期越来越流行，在假期中客户进行某种专门的活动。

I'm not talking here about adventure holidays, where clients take part in high-risk activities like white water rafting just for the thrill of it.

我不是在这里谈论冒险假期，在这个假期中，客户只是为了刺激而参加了高风险的活动，例如漂流。

Activity holidays usually involve rather less high-risk sports, or things like art and music.

活动假期通常涉及较少的高风险运动或诸如艺术和音乐之类的活动。

They're not necessarily cheaper than ordinary holidays, often the opposite, in fact.

实际上，它们不一定比普通假期便宜，通常相反。

But they do often take place outside the main tourist centres, which gives an opportunity for clients to find out more about the local people and customs, and many say this is one of the most positive features of these holidays.

但它们通常发生在主要旅游中心之外，这给客户提供了更多了解当地人和风俗的机会，许多人说这是这些假期最积极的特点之一。

Of course, they offer the chance to develop a new skill or talent, but clients often say that more than this, it's the chance to create lasting relationships with other like-minded people that's the main draw.

当然，他们提供了发展新技能或才能的机会，但客户通常会说的更多。这是与其他志趣相投的人建立持久关系的机会。

Let me give you some examples of BC Travel activity holidays.

让我给您一些BC Travel活动假期的例子。

Our painting holidays take place in four different centres in France and Italy and they're very popular with clients of all abilities from beginners onwards.

我们画的假期发生在法国和意大利四个不同的中心，他们是非常受欢迎的从初学者各种能力的客户开始。

We've got an excellent team of artists to lead the classes - some of them have been with us from the start and five additional ones will be joining us this year so that we can offer a greater number of classes in each centre.

我们拥有一支出色的艺术家团队来领导课程——其中有些人从一开始就与我们在一起。今年还将有另外五名艺术家加入我们，以便我们可以在每个中心提供更多班级。

As far as cooking holidays are concerned, I know a lot of agents offer holidays where clients cook recipes related to one particular country, usually the one they're staying in but we focus on dishes from a great many different ones.

烹饪假期而言，我知道有很多代理商提供假期，客户在这些假期中烹饪与一个特定国家/地区（通常是他们所居住的国家/地区）相关的食谱，但是我们会专注于来自于不同国家和地区的菜肴。

Apart from that you'll find the usual emphasis on good quality, organic ingredients - that's more or less a given nowadays - and there are generally some meat-free recipes included.

除此之外，您会发现通常都强调优质有机成分——如今或多或少是必需的——并且通常包括一些无肉食谱。

Our photography holidays take place in a wide range of countries from Iceland to Vietnam and clients have the opportunity to see some stunning scenery.

我们的摄影假期在从冰岛到越南的许多国家/地区举行，客户有机会看到一些绝妙的风景。

Groups are small, no more than eight, so clients can have one-on-one tuition during the holiday, and excursions are arranged with fully-trained guides.

团体人数不多，最多不超过8人，因此客户可以在假期享受一对一的辅导，而且游览还配有受过全面训练的向导。

At the end of each holiday an exhibition is held of the photographs taken so that clients can see one another's work and receive valuable feedback from the tutor.

在每个假期结束时，都会举办一次摄影展览，以便客户可以看到彼此的作品，并从导师那里获得宝贵的反馈。

Finally, let me tell you about our fitness holidays.

最后，让我告诉您我们的健身假期。

In Ireland and Italy we run one-week general fitness classes for all ages and levels of fitness.

在爱尔兰和意大利，我们针对所有年龄和水平的健身者开设为期一周的普通健身班。

Clients start the course with a consultation with a trainer, and together they draw up an individual programme.

客户在咨询培训师的基础上开始学习本课程，然后他们共同制定了单独的课程。

As well as improving general fitness, clients find that they end up losing much of the stress they've built up in their daily lives.

客户不仅提高了总体健康水平，还发现自己最终失去了在日常生活中积累的很多压力。

In Greece, we have a two-week holiday for clients who want to do something about their weight.

在希腊，我们为想要做些自己体重的客户提供两个星期的假期。

This has all the features you'd expect, like a personalised diet programme, but one of its most popular features is that the exercise classes are all held on the beach.

它具有您期望的所有功能，例如个性化的饮食计划，但最受欢迎的功能之一是所有的健身课程都在海滩上进行。

People say it's far preferable to being in a gym.

人们说这比在体育馆里好得多。

Finally, we offer several holidays in Morocco.

最后，我们在摩洛哥提供几个假期。

One very popular one is the mountain biking holiday.

一种非常受欢迎的是山地自行车假期。

Bikes are provided and there are different routes according to people's ability.

提供自行车，并且根据人们的能力提供不同的路线。

We offer one which is tailored to the needs of families, which is particularly popular.

我们提供一种特别适合家庭需求的产品。

OK, so that's about all the time I have today, so thank you very much ...

好的，这就是我今天所有的时间，非常感谢……