PART 2

You will hear a man giving a talk to people who are interested in starting their own street food business.

你将听到一名男子给有意开始自己街头食品生意的人做演讲。

First, you have some time to look at questions 11 to 14.

首先，你有一些时间查看第11至第14题。

Now listen carefully and answer questions 11 to 14.

现在请仔细听，并回答第11至第14题。

Good evening everyone. My name's Jon and I run Veg Out, a street food business selling vegan food.

大家晚上好，我叫乔恩，我经营一家名为Veg Out的街头食品企业，专门出售纯素食品。

Since 2012 I've been travelling all around the country cooking vegan food in my converted van and selling it at all kinds of outdoor events. I'm here to give you some advice based on my experience.

自2012年以来，我一直在全国各地旅行，在我改装的厢式货车里烹制纯素食品，并在各种户外活动中出售。我在这里根据我的经验给你们一些建议。

The good news is that there's never been a better time to start your own street food business. Street food continues to grow in popularity. I think there are a couple of reasons for this.

好消息是，现在是开创自己的街头食品业务的最佳时机。街头食品持续受到欢迎，我认为有几个原因。

The first is that street food is a reaction against fast food. Street food ranges from high quality burgers to vegan curries and everything in between.

第一个是街头食品是对快餐的一种反应。街头食品从高质量汉堡到纯素咖喱，涵盖各种各样的食物。

But while fast food is cheap and easy to find, it's not particularly good for you. It's also the same everywhere.

但虽然快餐便宜且容易找到，对您不特别有益，而且到处都一样。

What you get with street food on the other hand is something different. People like the idea of trying something they can't get anywhere else.

另一方面，街头食品给您带来的是不同的东西。

They also like seeing food prepared in front of them and which hasn't come straight out of a freezer.

人们喜欢尝试其他地方找不到的东西，也喜欢看到食物在他们面前准备，而不是直接从冰柜里取出来的。

You need to think about the best place to sell your street food.

您需要考虑出售街头食品的最佳地点。

People always think music festivals are an obvious place to start but the cost of renting a space can be huge. And there's always a lot of competition.

人们总是认为音乐节是一个明显的起点，但租用场地的费用可能很高，而且竞争总是很激烈。

Food markets, on the other hand, are great because customers are always really interested in food and give great feedback.

另一方面，食品市场非常棒，因为顾客总是对食物非常感兴趣，并给出很好的反馈。

And if you can get a spot in your local park – fantastic. Usually very relaxed but with lots of customers passing by.

如果您能在当地公园找到一个摊位——太棒了，通常非常轻松，但有很多顾客经过。

Once you get established you'll start getting asked to do parties – which can be really challenging but lots of fun.

一旦您站稳脚跟，您将开始被邀请举办派对——这可能非常具有挑战性，但也很有趣。

Having street food at weddings has become quite fashionable too – but you need to really know what you're doing as everything needs to be perfect.

在婚礼上提供街头食品也变得相当时髦——但您需要真正知道自己在做什么，因为一切都需要完美。

Before you hear the rest of the talk, you have some time to look at questions 15 to 20.

在你听演讲剩余部分之前，你有一些时间查看第15至第20题。

Now listen and answer questions 15 to 20.

现在请听录音，并回答第15至第20题。

Setting up a street food business costs a lot less than opening a restaurant or café but you'll have to buy some basic equipment. I'd try to get things like hobs and fridges second hand if you can.

开设街头食品业务的成本远低于开设餐厅或咖啡馆，但您需要购买一些基本设备。如果可以的话，我会尝试买二手的炉灶和冰箱。

You can replace them with better quality stuff if your business takes off. Renting is another option but you'll end up spending more money rather than saving it.

如果您的业务起步，您可以用质量更好的设备替换它们。租赁是另一种选择，但您最终会花更多的钱而不是节省。

You've probably got a good idea about the food you're planning to sell.

您可能对您计划出售的食物有了很好的想法。

I expect you've done some research to find out if anyone else is selling a similar product. And you'll have thought about any possible allergies to nuts or eggs etc.

我相信您已经做了一些研究，以了解是否有其他人在出售类似的产品，您也会考虑过对坚果或鸡蛋等的可能过敏。

But there's one thing people don't always think about and that's how you're going to serve it. On a plate? In a bag? Will you provide a fork? Will it all be easily recyclable or reusable? It's got to be easy to eat and look attractive or customers won't come back.

但有一件事人们并不总是想到，那就是您打算如何供应食物。用盘子？用袋子？您会提供叉子吗？这些都容易回收或重复使用吗？必须易于食用且看起来有吸引力，否则顾客不会再来。

Once you get started, you should be prepared for things to go wrong. Every business faces problems and here are a few examples from street food businesses that I know.

一旦您开始，您应该做好事情出错的准备。每个企业都面临问题，以下是我认识的一些街头食品企业的例子。

My friends who run Thai Basil started by juggling their street food business with their day jobs in a restaurant.

我经营泰国罗勒的朋友们从同时兼顾街头食品业务和餐厅的日常工作开始。

Their work-life balance was non-existent as they were working til midnight in the restaurant all week and then took their food truck to markets on their days off.

他们几乎没有工作与生活的平衡，因为他们整个星期都在餐厅工作到午夜，然后在休息日把食品卡车开到市场。

The owners of Basque found it was hard to make a profit because the price of fish – essential for some of their dishes – was so high.

巴斯克的老板们发现很难盈利，因为鱼的价格——他们某些菜肴必不可少的食材——太高了。

And it was hard to charge customers a lot more for those dishes. So they had to stop focussing on fish dishes and include more vegetarian food.

而且很难向顾客收取更多的钱来补偿这些菜肴，所以他们不得不停止专注于鱼类菜肴，转而包含更多素食食品。

The owners of Lou's kitchen were making salads to order from their van and some of their dishes were quite complicated.

露的厨房的老板在他们的货车里按订单制作沙拉，他们的一些菜肴相当复杂。

At one of their first events they ended up with people standing in a long queue for more than 15 minutes – and many of them lost patience. So make sure whatever you offer can be served quickly and efficiently.

在他们最初的一次活动中，结果人们排着长队等了超过15分钟——许多人失去了耐心。所以确保您提供的任何东西都能快速高效地供应。

The owners of Chip Chop had found a perfect venue near a beach where there weren't any other street food trucks.

炸薯条店的老板找到了一个完美的海滩附近场地，那里没有其他街头食品车。

But what they hadn't realised was that they'd need a special licence – which individual businesses don't need at markets or festivals. It was a complicated process and in the end they gave up.

但他们没有意识到的是，他们需要一个特殊的许可证——这是个人企业在市场或节日上不需要的。这是一个复杂的过程，最终他们放弃了。

So I hope that's given you a flavour of ….

所以我希望这让您初步了解了……