PART 2

You will hear a man giving a talk to people who are interested in starting their own street food business.

你将听到一个男人给那些想自己创业做街头美食生意的人做演讲。

First, you have some time to look at questions 11 to 14.

首先，你有一些时间来查看问题11到14。

Now listen carefully and answer questions 11 to 14.

现在仔细听，然后回答问题11到14。

Good evening everyone.

晚上好，各位。

My name's Jon and I run Veg Out, a street food business selling vegan food.

我叫Jon，我经营着一家名为Veg Out的街头美食业务，销售纯素食品。

Since 2012 I've been travelling all around the country cooking vegan food in my converted van and selling it at all kinds of outdoor events.

自从2012年以来，我一直在全国各地驾驶改装的厢式货车烹饪纯素食品，并在各种户外活动中出售。

I'm here to give you some advice based on my experience.

我在这里给你一些基于我经验的建议。

The good news is that there's never been a better time to start your own street food business.

好消息是，开始自己的街头食品生意从来都不是一个更好的时机。

Street food continues to grow in popularity.

街头食品继续受到欢迎。

I think there are a couple of reasons for this.

我认为有几方面的原因。

The first is that street food is a reaction against fast food.

第一个是街头食品是对快餐的一种反应。

Street food ranges from high quality burgers to vegan curries and everything in between.

街头食品从高质量的汉堡到素食咖喱，各种各样的都有。

But while fast food is cheap and easy to find, it's not particularly good for you.

但是，虽然快餐既便宜又容易找到，但它对你的健康并不是特别好。

It's also the same everywhere.

而且，它在各个地方都是一样的。

What you get with street food on the other hand is something different.

而街头小吃则提供了一种不同的东西。

People like the idea of trying something they can't get anywhere else.

人们喜欢尝试那些在其他地方都找不到的东西的想法。

They also like seeing food prepared in front of them and which hasn't come straight out of a freezer.

他们也喜欢看到食物在他们面前被制作，而且没有直接从冷冻柜里拿出来。

You need to think about the best place to sell your street food.

你需要考虑一下最佳的地点来出售你的街头小吃。

People always think music festivals are an obvious place to start but the cost of renting a space can be huge.

人们总是认为音乐节是开始的好地方，但租场地的成本可能非常高。

And there's always a lot of competition.

而且总是有很多竞争。

Food markets, on the other hand, are great because customers are always really interested in food and give great feedback.

另一方面，食品市场很棒，因为顾客总是对食物很感兴趣，并给出很好的反馈。

And if you can get a spot in your local park – fantastic.

而且如果你能在当地的公园里得到一个位置——太棒了。

Usually very relaxed but with lots of customers passing by.

通常很放松，但有很多顾客路过。

Once you get established you'll start getting asked to do parties – which can be really challenging but lots of fun.

一旦你开始经营，你就会被邀请参加派对——这可能会很具有挑战性，但也很有趣。

Having street food at weddings has become quite fashionable too – but you need to really know what you're doing as everything needs to be perfect.

吃街边小吃在婚礼上也变得很流行——但你得真的知道怎么做，因为一切都得完美无缺。

Now listen and answer questions 15 to 20.

现在请听录音并回答第15至20题。

Setting up a street food business costs a lot less than opening a restaurant or café but you'll have to buy some basic equipment.

开一个街头小吃的生意比开一家餐馆或咖啡馆要便宜得多，但你得买一些基本的设备。

I'd try to get things like hobs and fridges second hand if you can.

如果你能的话，试着买二手的炉子和冰箱。

You can replace them with better quality stuff if your business takes off.

如果生意发展起来，你可以换成更好的东西。

Renting is another option but you'll end up spending more money rather than saving it.

租赁也是一个选择，但你最终会花更多的钱而不是节省。

You've probably got a good idea about the food you're planning to sell.

你大概对打算卖什么食物已经有了一些想法。

I expect you've done some research to find out if anyone else is selling a similar product.

我预计你已经做了些研究，看看别人是否在卖类似的产品。

And you'll have thought about any possible allergies to nuts or eggs etc.

你肯定考虑过可能对坚果或鸡蛋等食物过敏的人吧。

But there's one thing people don't always think about and that's how you're going to serve it.

但有一件事人们往往不会想到，那就是你打算怎么提供它。

On a plate? In a bag? Will you provide a fork?

放在盘子里？装在袋子里？你会提供叉子吗？

Will it all be easily recyclable or reusable?

所有的东西都容易回收或重复使用吗？

It's got to be easy to eat and look attractive or customers won't come back.

食物要容易吃并且看起来有吸引力，否则顾客就不会再来了。

Once you get started, you should be prepared for things to go wrong.

一旦你开始，你应该准备好遇到问题。

Every business faces problems and here are a few examples from street food businesses that I know.

每一家企业都会遇到问题，这里有一些我了解的街头食品企业的例子。

My friends who run Thai Basil started by juggling their street food business with their day jobs in a restaurant.

我的朋友们经营的泰国薄荷，他们开始时是同时经营着餐馆的工作和街头食品生意。

Their work-life balance was non-existent as they were working til midnight in the restaurant all week and then took their food truck to markets on their days off.

他们的工作与生活平衡是非存在的，因为一周内他们每周都工作到午夜，然后在休息日将他们的货车带到市场。

The owners of Basque found it was hard to make a profit because the price of fish – essential for some of their dishes – was so high.

Basque 的老板发现很难赚钱，因为鱼的价格非常高，这是他们一些菜肴的重要组成部分。

And it was hard to charge customers a lot more for those dishes.

而且很难让顾客为那些菜肴支付更高的价格。

So they had to stop focussing on fish dishes and include more vegetarian food.

因此他们不得不停止专注于鱼菜肴，而更多地包括素食食物。

The owners of Lou's kitchen were making salads to order from their van and some of their dishes were quite complicated.

Lou‘s Kitchen 的老板正在他们的货车里制作沙拉，并且他们的一些菜肴相当复杂。

At one of their first events they ended up with people standing in a long queue for more than 15 minutes – and many of them lost patience.

他们第一次举办活动时，结果顾客排起了长长的队伍，等待时间超过 15 分钟，许多人失去了耐心。

So make sure whatever you offer can be served quickly and efficiently.

所以确保你提供的东西能够快速且高效地服务。

The owners of Chip Chop had found a perfect venue near a beach where there weren't any other street food trucks.

Chip Chop 的主人发现了一个完美的场地，靠近海滩，那里没有其他流动食品车。

But what they hadn't realised was that they'd need a special licence – which individual businesses don't need at markets or festivals.

但他们没有意识到的是，他们需要一个特殊的许可证——而个体企业在市场或节日里不需要这样的许可证。

It was a complicated process and in the end they gave up.

这是一项复杂的过程，最后他们放弃了。

So I hope that's given you a flavour of ….

所以我希望这已经给你一个……的味儿。

That is the end of part two.

本部分到此结束。

You now have 30 seconds to check your answers to part two.

现在你有一些时间时间检查本部分的答案。