Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of hype by some companies.
我们的确看到一些公司的天花乱坠的广告宣传。
hype up
Hype up means the same as hype.
The media seems obsessed with hyping up individuals or groups.
传媒界似乎热衷于对某些个人或团体进行大肆炒作。
hypes , hyping , hyped
To hype a product means to advertise or praise it a lot.
We had to hype the film to attract the financiers.
我们不得不大肆炒作这部影片以吸引金融家们。