connotations
The connotations of a particular word or name are the ideas or qualities which it makes you think of.
It's just one of those words that's got so many negative connotations.
它只是那些有很多负面内涵意义的词之一。
'Urchin', with its connotation of mischievousness, may not be a particularly apt word.
“淘气鬼”,有调皮捣蛋的涵义,可能不是一个特别恰当的词。