Advertising can tell you a lot about a country.

　　Do you agree or disagree with the following statement?

　　Model Answer:

　　Every country has its own culture and traditions. There is no doubt that an   advertising campaign conducted in Russia will not have the same affect here in   the United States. Let us take for example advertisement of food and   restaurants.

　　A huge amount of fast food stands suggest their services for breakfast,   lunch, dinner and supper here in Houston. The competition is very strong. Every   week you get in your mail-box an envelope with different types of discounts in   exchange for visiting them or ordering pizza. Watching TV you are also from time   to time invited to visit a restaurant in order to taste some delicious food. It   is not because it is easy to make money cooking but because the demand for such   service is high. First of all, people like to go out sometimes to have dinner   with friends. Second of all, it is often impossible to drive home for lunch. It   can be time consuming.

　　As for Russia, it is a great tradition to have dinner at home with the   family and go to the restaurant for big holidays. Additionally fast food is not   popular in Russia. So you will see advertisements of yogurts, coffee, dairy   products and juice instead of restaurants and fast food stands.

　　In conclusion I would like to add that in order to succeed in advertising   campaign especially on the international market company must know traditions,   language and history of the country.