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　　Harmful effect of advertising

　　You should spend about 40 minutes onthis task.

　　Some people claim that widespreadadvertising in the modern society has a harmful effect on young people.Therefore, advertisements should be strictly limited on TV, radio, the Internetand in public places.

　　To what extent do you agree or disagreewith this statement?

　　Write at least 250 words.

　　Technology: Sample

　　Introduction

　　Although advertising has existed forthousands of years and is certainly not a recent invention, it is only in our modernsociety that the great influence and importance of widespread advertising isbrought into full play. However, in my opinion, many advertisements are harmfulto young people’s mental development and, therefore, should be banned in themass media.

　　Main Body 1

　　To begin with, various factors have givenrise to the thriving of the advertising industry, the most significant onebeing the proliferation of new products, services and technologies. In order togive their new inventions the utmost publicity, many businesses choose topromote them by broadcasting attractive advertisements through mass media, suchas television, radio, and the Internet. In addition, the increasingly fiercecompetition in the commercial world has compelled a lot of companies to resortto exaggerated and even deceitful advertisements to gain an edge over theirbusiness rivals.

　　Main Body 2

　　As many social critics have pointed out,the current trend in advertising exerts a corrupting influence on youngpeople’s minds because there are always a lot of unwholesome and indecentcontents in modern advertisements. For example, products such as wines,lingerie, and cosmetics tend to use the female body and amorous scenes as themain attraction of their advertisements. What is worse, a subculture of sexualsuggestiveness and permissiveness seems to permeate the entire advertisingindustry. Young people, especially those adolescents, are often lured away fromtheir studies and indulge themselves in erotic fantasies.

　　Main Body 3

　　Therefore, the authorities should takeserious steps to counteract the negative effects of immoral advertising. Oneeffective approach is to establish and impose a strict censorship on all massmedia, expunging any sexually explicit and implicit pictures and words from theadvertisement they intend to show. Also, rules and regulations should be laiddown to ban advertising from certain public places, discouraging its rampantomnipresence and creating a cleaner and healthier social environment.Furthermore, all local governments can increase the costs of all kinds ofadvertisements to be shown or published through mass media, thus reducing theircurrently enormous quantities.

　　Conclusion

　　In summary, the prevalence of advertisingin our modern society and its inimical effects on the youth of today must becurbed, otherwise public morality and traditional cultures and values and eventhe future of the world will be caught in a precarious situation.