新东方在线雅思网特为大家收集整理了前考官雅思写作观点：Advertising。正确使用雅思写作观点，可以帮助我们有效提高自己的写作水平~更多雅思报名官网的最新消息，最新、最专业的雅思备考资料，新东方在线雅思网将第一时间为大家发布。

　　1. Positives of Advertising 广告的优点

　　Advertising is a key part of modern business 广告是现代商业的核心部分

　　Companies need to tell customers about their products

　　Advertisements inform us about the choices we have 广告给我们提供选择

　　Advertising is a creative industry that employs many people

　　Without advertising we would have less choice 没有广告我们的选择变少

　　Without advertising there would be higher unemployment

　　Advertising is a form of modern art 广告是一种现代艺术形式

　　People enjoy adverts

　　2.Negatives of Advertising

　　Advertising manipulates people 广告对人有操纵

　　It aims to persuade people that buying a product will make them happier 广告目的在于让人信服购买此产品变得更快乐

　　Advertisers focus on selling a brand image

　　They use glamorous, successful people

　　We now live in a consumer culture 我们现在处于一种消费文化

　　We are persuaded to follow the latest trend

　　We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.

　　Children put pressure on parents to buy them things 为了购买东西，儿童向家长施压

　　3.Opinions about Advertising

　　Advertising should be regulated 广告需要规范

　　Advertising aimed at children should be controlled or even banned 面向儿童的广告需要被监管甚至禁止

　　Unhealthy foods should not be marketed in a way that attracts children

　　Products that can be risk to healthy should display warnings 对健康有危害的产品需要警示

　　In some countries it is illegal to advertise cigarettes on television

　　Warnings must be displayed on cigarette packets 香烟壳上必须有警示

　　However, advertising is necessary in free market economies

　　It creates demand for products

　　Governments should only censor false information or products that are harmful