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　　1.Positives of Advertising

　　Advertising is a key part of modern business

　　Companies need to tell customers about their products

　　Advertisements inform us about the choices we have

　　Advertising is a creative industry that employs many people

　　Without advertising we would have less choice

　　Without advertising there would be higher unemployment

　　Advertising is a form of modern art

　　People enjoy adverts

　　2.Negatives of Advertising

　　Advertising manipulates people

　　It aims to persuade people that buying a product will make them happier

　　Advertisers focus on selling a brand image

　　They use glamorous, successful people

　　We now live in a consumer culture

　　We are persuaded to follow the latest trend

　　We are encouraged to associate certain brands with a higher status Advertisers often aim their marketing at children Children can easily be influenced by advertisements.

　　Children put pressure on parents to buy them things

　　3.Opinions about Advertising

　　Advertising should be regulated

　　Advertising aimed at children should be controlled or even banned

　　Unhealthy foods should not be marketed in a way that attracts children

　　Products that can be risk to healthy should display warnings

　　In some countries it is illegal to advertise cigarettes on television

　　Warnings must be displayed on cigarette packets

　　However, advertising is necessary in free market economies

　　It creates demand for products

　　Governments should only censor false information or products that are harmful

　　4.广告相关真题

　　广告的作用 If the product is of good quality and meets people’s needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment.

　　是否该禁止一切广告Society would benefit from the ban on all forms of advertising because it may serve no useful purpose, and can even be damaging. To what extent do you agree or disagree?

　　广告是否让人们变得一样 Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree?