提高GMAT写作水平，并不是一朝一夕的事情，大家需要更多的时间来积累各种写作素材，其实在积累的过程中，写作范文是同学们必备内容之一。因此新东方在线GMAT频道也为大家整理了经典范文，供大家学习！

　　【点击查看GMAT写作Argument系列范文完整版】

　　文章正文

　　86. “Whether promoting a product, an event, or a person, an advertising campaign is most effective when it appeals to emotion rather than to reason.”

　　Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading

　　There are two traditional advertising tactics for promoting a product, event, candidate, or point of view. One is to provide reasons; the other is to bypass reasons altogether and appeal strictly to emotion. Considered in isolation, emotional appeals are far more effective. But many of the most influential ads combine slim reasons with powerful appeals to emotion.

　　To appreciate the power of emotional appeals we need only consider the promotion of sodas, beer, cigarettes, cosmetics and so on. This advertising is the most successful in the industry; and it trades almost exclusively on the manipulation of our desires, fears and senses of humor. In fact, it wouldn’t make sense to offer up (v. 贡献) arguments, because there really aren’t any good reasons for consuming such products.

　　Even so, some of these products are advertised with at least superficial reasoning. For instance, in the promotion of facial moisturizers it has become popular to use the image of a youthful woman with fresh, unlined skin along with the claim that the product “can reduce the signs of aging.” This is indeed a reason, but a carefully couched one that never really states that product users will look younger. Still, countless middle-aged women will pay twice as much for products that add this claim to the expected image of youthfulness that trades on (v. 利用) their fears of growing old.

　　One of the most clever and ironic combined uses of reason and emotion is seen in the old Volvo slogan, “Volvo, the car for people who think.” The suggested reason for buying the car is obvious: it is the intelligent choice. But the emotional snare (something deceptively attractive) is equally clear; the ad appeals to one’s desire to be included in the group of intelligent, thoughtful people.

　　In conclusion, I agree that appeals to emotion are more powerful tools than arguments or reasoning for promoting products. It is no coincidence that advertising agencies hire professional psychologists, but not logicians (逻辑学家). Still, in my view the most influential advertisements mix in a bit of reasoning as well.

　　新东方GMAT备考资料免费下载

　　以上就是关于“GMAT写作Argument系列范文整理”的内容介绍，希望通过上述这些词汇的学习，对大家的复习备考有更好的帮助。更多精彩内容，请持续关注新东方在线GMAT频道!