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Drought News Might Help Cut Water Waste
有关干旱的新闻报道 或有助于减少水浪费
California’s most recent drought - which officially ended this spring - made national, even international news. <>
加州最近的旱灾——它轰动了全国，甚至全球——在这个春天正式结束了。(新闻蒙太奇——我们正在遭遇历史旱灾/有记录以来最干旱的时刻/史上最严重的灾害之一/加州遭遇大麻烦)
And that saturated coverage may have actually influenced Californians to conserve more water—compared to an earlier drought, from 2007 to 2009, which snagged far fewer headlines.
并且，这种大篇幅的饱和报道实际上也促使加州人们节约更多水资源——与之前2007年到2009年干旱灾害相比，那时干旱占据的新闻头条数可是少得多。
Researchers tallied all drought-related stories from nine major newspapers from 2005 to 2015. They also counted Google queries, and saw drought-related searches spike as more news appeared.
研究人员统计了2005年到2015年9大媒体上与旱灾有关的所有报道，他们还计算了谷歌的搜索统计数据，结果发现，随着新闻报道增多，关于旱灾灾情的搜索量也相应上升。
Then they analyzed water use in the San Francisco Bay Area. And after controlling for other factors—like weather and unemployment—they found that drought news was significantly linked to a cut in water waste: up to an 18 percent drop per 100 news articles in a two-month period.
然后，他们分析了旧金山湾区水的使用情况。在控制了天气、失业等其他因素以后，研究人员发现，干旱报道与水资源的浪费有显著的联系：在两个月时间里，每100篇新闻报道量，相当于水资源的浪费下降了18%。
The results are in the journal Science Advances.
该研究结果发表在《科学进步》杂志上。
Study author Newsha Ajami, a hydrologist at Stanford University, says more water news—from any source—is good for consumers.
研究作者Newsha Ajami是斯坦福大学的水文学者，他表示关于水的新闻——不管任何来源——对于消费者都是有利的。
"Obviously it’s great the media’s covering this, but on a non-drought or non-emergency situation, water agencies can actually step up their education and outreach efforts and create a more sort of two-way communication stream between them and their water users and customers."
“显然，媒体报道这件事很好，但是在不干旱或者非紧急的情况下，水务局实际上可以加强教育，以及作出其他相关努力，在水资源用户以及消费者之间建立起更好的双边交流机制。”
So that the next time the state dries up, residents might more readily turn off the tap.
所以，下次政府遭遇干旱灾情的时候，居民们可能更乐意节约用水了。