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Consumers passionate about a product may create "earned" media by willingly promoting it to friends, and a company may leverage “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site.
词汇突破:
1.passionate 热衷于…
2. leverage 利用
3. alert 通知
长难句解析:Consumers may create "earned" media
A company may leverage “owned” media
其他成分:passionate about a product 热衷于某一产品 定语
by willingly promoting it to friends 状语
by sending e-mail alerts about products and sales to customers
registered with its Web site 状语
可以通过发送邮件给其网站的注册用户,提示他们产品和消费信息
参考译文:热衷于某一产品的消费者,可以通过自愿推荐给朋友的方式,创建 免费口碑媒体。企业可以通过发送邮件给其网站的注册用户,提示他们产品和销售信息。