2015考研英语阅读集中练:cards and insurance
2014.10.08 14:04

    考研英语阅读水平的提高重在练习,多练才能够增加词汇量,提升对语法语义的把握,才能够更容易的理解和总结文章中心主旨。正所谓熟能生巧,就是这个道理。十一刚过,后续复习任务依然很重,新东方在线小编希望考生能够继续努力,多读多练。下面分享英语阅读集中练篇章,望考生认真阅读。

2015考研英语阅读集中练:cards and insurance

  Insurers would love to collect more background information on the personal habits of thosebuying motor, household and life policies, but do not want to put off potential customers withintrusive questionnaires.

  So they end up pooling groups of people by such basic factors as age, occupation andpostcode, which means that some low-risk customers are lumped in with risky ones andsubsidise their cover.

  If only insurers could stealthily gather a few titbits about their potential policyholders'consumption habits.

  Such hints might help them more accurately target those customers least likely to makeclaims, and attract them with better rates.

  As it happens, Tesco routinely collects such information from holders of its Clubcard loyaltycard.

  As it bulks up in financial services, that may give Britain's largest supermarket chain an edgeover traditional insurers.

  To give an obvious example, it would be worth offering pet insurance to someone who hasstarted buying kitty-litter.

  Buying lots of booze does not make you a drunk-driver, but someone who buys little or noneseems less likely to be one.

  Buyers of window locks are likely to be more security-conscious, and so on.

  Tesco declined to discuss how it uses Clubcard data for this article.

  But a group of students at the London School of Economics carried out a class project in whichthey made several applications for Tesco car insurance.

  When they gave the number of an unused Clubcard it earned a 1% discount.

  When they gave the same personal details but quoted the numbers of heavily used Clubcards,the discounts varied greatly, reaching 18%.

  To paraphrase Tesco's slogan, it seems that every little scrap of information helps.

    温馨提示:10月10日,本周五是考研正式报名开始,希望广大应往届考生提前做好准备。


 

 

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